In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.
There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.
One primary component of social media platforms is the profile. Profiles are not only the central hub for a social media user, but can also be used for SEO.
To help you along with your search engine optimization campaign, we’ve included details on how to optimize the 3 most popular social media profiles for SEO purposes.
Facebook Profile Optimization
The first step in optimizing a Facebook profile is to create a custom URL. A custom URL serves two primary purposes:
a) It allows Facebook users to easily find your page. This will result in more visitors that you can drive to your webpage.
b) You can include not only your business name in the URL, but also any relevant keywords you’re hoping to rank for. If your business deals with bakery, consider including something along the lines of ‘fresh-bread-and-pastries’ in your custom URL.
As such, you want to be sure to include enough content to get the reader hooked, but not so much content that they’ll just spend their time on your Facebook wall.
Finally, when optimizing your Facebook profile, be sure not to neglect the info tab.
The info tab is a great place to include your business details, website URL, and a description of your business.
The description section is essentially a meta tag – as such, be sure to include any keywords that you wish to rank for in it.
Twitter Profile Optimization
Twitter, although not as old as Facebook, has become a dominant player in social media. We can say that it has become a necessity for businesses.
In addition to keeping your Twitter page consistently updated with tweets, you’ll want to ensure that your page is fully optimized by: a) Treating your name as your SEO title. Although you may not be able to get your primary keyword in your name, you should attempt to capture at least some keywords.
b) Utilizing the profile image. Be sure to treat your profile image as you would for any image on your websites. Therefore, you should make sure the image has a proper file name and the addition of ALT tags.
c) Including Keywords in your Bio. As with Facebook, the Twitter bio should be treated as meta tags. Enter a useful description for your visitors and be sure to include any important keywords you’d like to rank for.
Google+ Profile Optimization
A relatively new player in the social media game is Google+. Although not quite as large as Facebook, Google+ serves an important purpose in the business and SEO world.
Below are a few tips on optimizing your Google+ profile page:
a) Although you’ll be unable to put a keyword in your title as a name, you can utilize three pieces of data to capture your keywords. Your name will be as it is, followed by your headline and your occupation. Therefore, include any important keywords in your headline and occupation.
b) One of the primary benefits of the Google+ profile is that any links provided are DoFollow. So, you’ll want to make sure these links are targeting your important keywords to take advantage of some great backlinks.
The above information will provide you with a great start for optimizing your social media profiles. The important thing to remember is to use your keywords wherever you can – as long as it makes sense.
Don’t get into the habit of keyword stuffing your profiles; you still want them to be focused for the readers, not on search engines.
What next? Share your valuable views on this article in the Comments Section. Also share how you optimize your Social Media profiles for SEO.